Mazda, the company behind the “zoom, zoom” motto, was not always a vehicle manufacturer. In fact, back in the 1930’s the company was producing corks until it made it’s first truck, the Mazda-go, which was actually a tricycle-truck. Strange invention yes, but it was well received. The name Mazda was related to the company’s manager, Matsuda, but referenced the god of harmony who played a key role in the earliest civilization of both the East and the West. The pronunciation was still similar to that of Matsuda, and so was seen to pay homage to him and his contribution.
(Mazda-go sell my mazda)
Had it not been for the beginning of the Second World War, the Mazdo-go likely would have been the catalyst for a much earlier launch of Mazda’s own automobiles. Up until that point the company was also manufacturing rock drills and gauge blocks, which would be implemented by mining companies in their exploitation of natural resources. Vision and direction were somewhat clouded during these warring years. Alas, it wasn’t until the 1950’s that Mazda started manufacturing four-wheel-trucks (as opposed to the tricycle) and soon after they released their first ever passenger car, the R360 Coupe.
(Mazda R360 Coupe SEll my Mazda).
The company was now under command of Matsuda’s son, Tsuneji, who was effectively driving efforts towards quality engineering. It was his initiative that led to the R360’s release, which gave him a name in the already popular automotive market. In 1970, the launch of the R100 coupe paved the way for Mazda to enter the American market. The R100 was revolutionary in that it was the first rotary-powered vehicle mass-produced in the States. Its selling point was that it was a unique resolution to high fuel prices, and consumers responded. It was particularly relevant during the OPEC oil embargo and the quickly escalating fuel costs. Unfortunately, the impressive miles per gallon that Mazda’s engineering minds had achieved was not matched with equally impressive emissions standards. As Mazda pushed to meet industry demands, top companies like Toytoa, Nissan and Ford had joined the race, putting the pressure on.
(1970 Mazda R100 coupe Sell my Mazda)
By the end of the 70’s Mazda had succumbed to requests by Ford to acquire part of the company and in 1979 Ford owned almost 25% in shares. While Mazda was still in competition with the other leading brands, their partnership with Ford allowed for new avenues to be explored. Their success in the 80s led to sales reaching over 20 million thanks to popular models like Mazda RX-7 and 626. In 1989 the Mazda MX-5 Miata was unveiled and was touted as the world’s best-selling two-seat convertible in 2000. This classic roadster was lightweight with impressive handling and had a humble starting price of $13,800. A few years later the Mazda 787 B was the first rotary-powered Japanese-made vehicle to win the 24 Hours of Le Mans race, another feat helping to keep the Mazda name alive.
(Mazda MX-5 Miata Sell my Mazda).
Over the next few decades Mazda eased off on the race to compete with companies making American brand equivalents and instead found it’s place manufacturing small cars as a subsidiary of Ford. The company still struggled to keep up but instigated any means necessary so as to avoid laying off it’s honest and dedicated employees. A few new models, the Familia/323, the Capella/626 and a new version of the Protégé Sedan, all contributed to the slow climb back towards profitable sales.
The 2000s initially faced more financial hardship, including the rise of the Yen, which made exports less profitable. Despite the setbacks, new models continued to be unveiled. In 2002 the Atenza was released in the United States and Europe. Originally a midsize sedan, it was also modified as a sport wagon and a hatchback and eventually became what we know now as the Mazda2 in Europe. 2003 was notable for the production of the popular RX-8 with a new compact rotary-engine with it’s iconic rear-opening back doors. Although it wasn’t as cheap as other popular models, the RX-8 was unique in design, sleek, but also comfortably fit four adults. This model along with with the Mazda2, Mazda3 and Mazda6 went on to win almost 130 awards around the world.
(Mazda RX-8 Sell my mazda).
Many Mazda drivers spend years in their trusty vehicle without knowing the rich and tumultuous history from which it is a product. If you’re selling a Mazda, you might be interested in how your car compares to some of the models we’ve purchased over the last few years.
We bought a 2012 Mazda2 Neo hatch for $7,000. This car had 20,597 kms, had 3 months left on the rego, and had a few scratches and dents around the body.
The own of a 2015 Mazda3 Maxx BM Sedan sold their Mazda to us for $19,100. The car needed a small detailing and had 98,484 kilometres on the odometer.
We bought a 2002 Mazda 323 Protégé Sedan for $750. This vehicle had done 116,000 kms.
If you want to see all the Mazda’s we’ve bought, head on over here.