Hyundai has set the auto world into a bit of a tizzy over the past few months with teasers on their new vehicle – the Genesis – and now the luxury sedan has finally hit Australian shores. This ambitious and expensive project sees Hyundai taking on some of the big boys in upper class vehicles, directly competing with the BMW 5 Series and Mercedes-Benz E-Class.
So will the South Korean brand be able to stand tall in this new luxury market? Let’s take a look…
What does the Hyundai Genesis have working for it?
- Prices start off at $60,000 including on road costs, which is reasonable for the features that are comparable with other, more expensive luxury vehicles
- Standard features are absolutely brimming over, and include:
- Keyless entry and engine start
- Automatic windscreen wipers
- Rear-view camera with parking guide
- Front and rear parking sensors
- Multi-speed radar cruise control
- Heated front seats
- 9.2 inch satellite navigation system
- Lane departure warning (LDW)
- Emergency braking
- Auto high beam dipping
- Tyre pressure monitoring
- After undergoing the Australian New Car Assessment Program (ANCAP), the Genesis officially achieved the highest score of any vehicle in the history of Australian testing
- Australians get to enjoy five years of free servicing (as long as the vehicle has done less than 75,000km)
Where might the Hyundai Genesis fall flat?
- No matter how they dress it up on the inside, that badge on the outside is still going to be a major distinguishing factor for whether the Hyundai Genesis does well or not. At the end of the day, people paying upwards of $60,000 might want to stick to BMWs, Mercedes-Benz and the like. Although, that’s not to say that Hyundai can’t turn their image around with the Genesis, as is their intention
- Price is one of the major things the Genesis has going for it, but with the add on options that can start to be less appealing. While a standard option comes in at a neat $60,000, if you want anything additional you will have to pay either $11,000 for a Sensory Pack, or $22,000 more for the Ultimate Pack. In fairness, you do get a few great extras, with the $71,000 pack including:
- Premium leather interior
- Blind spot detection
- Driver’s seat memory
- And the $82,000 pack including features like:
- Electronically operated boot lid
- Panoramic sunroof
- Heated rear seats
- Noise-reducing acoustic glass
All in all, the Hyundai Genesis makes an interesting addition to the world of luxury vehicles, and could really stir things up. If you’re thinking of making a vehicle upgrade to one of these beauties (or any other), and need to get rid of your car, get cash for it instantly by selling your car with Are You Selling!