ONE thing US auto marketers won’t die wondering about is what motivates men and women to buy cars.
Mountains of sales data, endless surveys and studies have directly fed into the features, styles and designs of cars we’ve had dished up to us for decades.
In the latest statistical reveal, iSeeCars.com has dug deep into its vault of facts and figures to lift the lid on which brands get a tick from women.
And there’s good reason to know what women are looking for when they are shopping for a new set of wheels.
A bevy of research shows women account for anything from half to almost 70% of new car purchasing decisions, they buy more than half of all used cars sold and that they even influence blokes on the hunt for a new vehicle.
We’ve combined the iSeeCars.com results and a list compiled by Heels and Wheels – a US group that promotes women’s interests in the car market – to compile the top eight brands women love to drive.
Once the butt of bad jokes, such as: “How do you double the value of a Kia? Fill the tank with petrol.” Now, women are twice as likely to choose a Kia than men – and they like them more than South Korea’s more lauded cousin, the Hyundai – which finished a close second.
The emergence of the Hyundai as a quality vehicle with wide appeal hasn’t missed its mark with women. They are 67% more likely to pick a Hyundai than men. But blokes aren’t being forgotten by car makers in The Land of The Morning Calm, who have men in their sights with their evolving range of models.
Men prefer Audis, but the VW Beetle has always been a girl’s favourite. Women prefer simplicity and practicality, while blokes are attracted to high spec and sporty performers.
Smaller, sensible and jam packed with safety features, the Honda range of cars appeal to everything women value, while they can be seen as dependable but a little boring by men. Women are 32% more likely to buy a Honda than men.
Seen in Australia as more of a muscle brand than stodgy and reliable, Chrysler’s Jeep brand is blatantly flaunted as a fun vehicle. For women who like larger cars, they are geared more towards comfort and a smooth ride than speed off the mark.
A favourite among women the world over, Nissan has a number of small and micro models in its stable that blokes would avoid like the plague. Not many fellas would be seen proudly parading their Micra, Versa Note, Sentra or Juke.
Known for their mechanical reliability, efficiency and competitive feature set, women are 21% more likely to snag a Mazda than men. They’re not noted for their power and don’t have quite the same appeal to men.
Almost in a class of its own, they’re so cute to look at, women are 18% more likely to be drawn to these classics than men. With the exception of VW Beetle, they’ve been around longer than the others on this list and they’ve featured in fun family movies, which only enhances the safety-first message that women love.